Cooperation Walker x Lewin Ray - A backpack that inspires!
Walker's collaboration with TikTok star Lewin Ray in the form of the Walker x Lewin Ray school backpack was a complete success! Together, the Walker team and Lewin Ray have designed a limited edition school backpack that reflects Lewin's unique style. With over 2.5 million followers on TikTok, Lewin Ray is one of the most famous influencers in Germany. Thanks to the good promotion of this special collaboration, the Walker x Lewin Ray backpack became a sought-after accessory that thrilled both Lewin's followers and numerous backpack lovers.
THE LEWIN RAY BACKPACK: UNIQUE DESIGN MEETS EXCLUSIVE FEATURES
Lewin Ray is known not only for his entertaining TikTok videos, but also for his individual style. As part of this cooperation, Lewin designed our popular teenager's backpack model Elite according to his ideas and thus brought his personal style into the design of the limited edition. Above all, the great features such as the anti-theft protection, the Lewin Ray signature or the unusual blue and white bathing shoe tag make the backpack unique! The high-quality school backpack is also equipped with a height-adjustable carrying system and ergonomically shaped shoulder straps, which ensures a high level of comfort.
LIMITED EDTION: A MUST-HAVE FOR LEWIN'S FANS
Because they were a limited edition, Lewin Ray's backpacks were highly sought after. The announcement of this collaboration caused excitement and anticipation among his fans. The rush for the backpack was high and the available number was sold out in a few weeks. The timeless design and durable material of the Walker backpack make the backpack a real classic that will remain in the possession of loyal fans for a long time.
MEET & GREETS: A SPECIAL HIGHLIGHT OF THE COOPERATION
As a special highlight, two meet & greets were organized with Lewin Ray. The first meeting took place in Berlin on April 22, 2023, with an impressive 1,300 visitors in attendance. Another meet & greet with the TikTok star followed on May 6, 2023 in Vienna. This event took place in the Schneiders and Walker offices and was attended by over 800 enthusiastic Lewin Ray fans. These personal meetings offered fans the unique opportunity to experience Lewin Ray up close and meet their idol in person. These events were the highlights of this collaboration!
The Walker x Lewin Ray collaboration was a complete success and we would like to thank Lewin Ray for the great collaboration and hope that we can implement more unique projects in the future!