SCHNEIDERS
COMPANY HISTORY

1890

Established


20

Countries


1000

Products


1890
1890

1890

The Schneiders family’s origin begins in the idyllic town of Bregenz, near Lake Constance.

In 1890, Georg Schneider founded the first rubber goods specialist business in Austria under the name Gummi-Schneider (rubber-Schneider).

1895
1895

1895

The company relocates to the capital city of Vienna. Customers were supplied throughout the Austro-Hungarian Empire.

Gradually, store openings followed in Temesvar, Budapest and Prague.

1935
1935

1935

The Wiener Großhandelshaus became its own production factory. The Schneiders bag factory was connected.
The first patented “Herzerl bag” was developed and over many years proved itself as being an unrivalled success.

1960
1960

1960

Schneiders develops into the largest luggage manufacturer and becomes a leading brand throughout Austria and Europe.

1970

1970

Schneiders is expanding and expands its range with handbags and school bags.

1980
1980

1980

New materials conquer the market and allow for more intense colours and prints.

There are no limits to the designs and abstract patterns and shapes that are created.

1986
1986

1986

Launch of the VER SACRUM collection

Founder and third generation member of the Schneiders family, Helga Stermann-Schneider, realizes her dream of designing the VER SACRUM Vienna bags, which combine the timeless and elegant design of Josef Hoffmann with the highest degree of craftsmanship and functionality.

1989
1989

1989

WALKER – the backpack brand is founded and quickly becomes a cult brand in Austria.

In schools, subways and in the streets you can see teenagers wearing a Walker backpack.

Walker becomes the symbol of a whole generation.

1992
1992

1992

A member of the 4th generation of the Schneiders family, Katharina Duteil-Stermann, first takes over export and then changes into the B2B sector, which has lead very successfully, serving customers all over Europe.

1995
1995

1995

The Schneiders Taschen GmbH distinguishes itself by its technical innovations in the field of school bag and backpack development and thus becomes the leading specialist in Austria.

Austrian distribution rights for the Tony Perotti brand were added to its assortment. The collection includes high-quality small leather goods and bags.

2007
2007

2007

Relaunch of the Schneiders brand and its sub-brands under company name “Schneiders the bag company”:

➢ Schneider’s School, Walker, Ver Sacrum and Tony Perotti.

2013
2013

2013

Schneiders the bag company opens up to the digital world and launches its own online shop.

A wide range of school bags, backpacks and high-quality leather goods become available online.

2017
2017

2017

Due to a close collaboration with the orthopaedic hospital Speising, an ergonomic system has been developed for Schneiders school bags, which fulfils all the current ergonomic and paediatric orthopaedic requirements.

2019
2019

2019

The Walker brand celebrates its 30th anniversary. For the occasion of this anniversary a limited edition, capsule collection is launched.

2019
2019

2019

A generational change takes place at the company:
The pair of siblings Florian Stermann and Katharina Duteil-Stermann are taking over the management of the company in the fourth generation and thus ushers in a new era.

SHOP NOW