SCHNEIDERS
COMPANY HISTORY
Established
Countries
Products
1890
The Schneiders family’s origin begins in the idyllic town of Bregenz, near Lake Constance.
In 1890, Georg Schneider founded the first rubber goods specialist business in Austria under the name Gummi-Schneider (rubber-Schneider).
1895
The company relocates to the capital city of Vienna. Customers were supplied throughout the Austro-Hungarian Empire.
Gradually, store openings followed in Temesvar, Budapest and Prague.
1935
The Wiener Großhandelshaus became its own production factory. The Schneiders bag factory was connected.
The first patented “Herzerl bag” was developed and over many years proved itself as being an unrivalled success.
1960
Schneiders develops into the largest luggage manufacturer and becomes a leading brand throughout Austria and Europe.
1980
New materials conquer the market and allow for more intense colours and prints.
There are no limits to the designs and abstract patterns and shapes that are created.
1986
Launch of the VER SACRUM collection
Founder and third generation member of the Schneiders family, Helga Stermann-Schneider, realizes her dream of designing the VER SACRUM Vienna bags, which combine the timeless and elegant design of Josef Hoffmann with the highest degree of craftsmanship and functionality.
1989
WALKER – the backpack brand is founded and quickly becomes a cult brand in Austria.
In schools, subways and in the streets you can see teenagers wearing a Walker backpack.
Walker becomes the symbol of a whole generation.
1992
A member of the 4th generation of the Schneiders family, Katharina Duteil-Stermann, first takes over export and then changes into the B2B sector, which has lead very successfully, serving customers all over Europe.
1995
The Schneiders Taschen GmbH distinguishes itself by its technical innovations in the field of school bag and backpack development and thus becomes the leading specialist in Austria.
Austrian distribution rights for the Tony Perotti brand were added to its assortment. The collection includes high-quality small leather goods and bags.
2007
Relaunch of the Schneiders brand and its sub-brands under company name “Schneiders the bag company”:
➢ Schneider’s School, Walker, Ver Sacrum and Tony Perotti.
2013
Schneiders the bag company opens up to the digital world and launches its own online shop.
A wide range of school bags, backpacks and high-quality leather goods become available online.
2017
Due to a close collaboration with the orthopaedic hospital Speising, an ergonomic system has been developed for Schneiders school bags, which fulfils all the current ergonomic and paediatric orthopaedic requirements.
2019
The Walker brand celebrates its 30th anniversary. For the occasion of this anniversary a limited edition, capsule collection is launched.
2019
A generational change takes place at the company:
The pair of siblings Florian Stermann and Katharina Duteil-Stermann are taking over the management of the company in the fourth generation and thus ushers in a new era.